Alice is an award-winning, published makeup artist and renowned soft glam specialist, celebrated for her recognisable, timeless editorial style. With a focus on enhancing natural beauty, she creates modern, refined looks that exude effortless beauty—perfect for the contemporary bride seeking sophistication and authenticity. Known for her signature soft glam, Alice ensures every client feels confident, beautiful, and photo-ready. Based in the UK, she travels nationwide, offering her luxury soft glam artistry to brides around the world.